Beach Please is a matte, hot pink blush
$16 for 5 grams of product: $3.20/gram.
This is after 4 light applications using a fan brush.
For pigmented blushes, it's always easier to lightly apply the color, then build it up for more intensity.
It's pigmented but not to a point where it's hard to work with. The texture is drier than my other blushes so I had to somewhat work with it to get it to blend nicely. The staying power is FAB; it lasted all day while I did some cooking/errands.
You can buy it here (Use code "IPSY30" for 30% off, for a limited time)